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TYC FAQs - Frequently Asked Questions

Why should I test my videos?

Our software sends your video to a randomly selected, opted-in, audience
pool of 1,000 people within the United States. We track metrics such as the users average watch time of the video, the percentage of the video they watch, and how they interact with the video, or engage with it. Next, our algorithm analyzes this data and delivers the data points, a retention line based on a minimum of 1000
views, and our proprietary TYC score with your results.

Creators use this data to
determine the best version of their video to post, or see what areas of their video to potentially modify to improve retention prior to posting.

How long do the test takes to run?

Our audience being real users, can't be controlled by a timeline.  We continue to put your content in front of real people until we have enough people and enough data to provide a valuable score, and feedback.  Sometimes we our systems can get that done quickly, and results in as little as 24 hours.  Other times, tests can take up to 72 hours to get all the data required.  Please be patient!

How does testing work? How do you test the videos?

Our software sends your video to a randomly selected, opted-in, audience
pool of 1,000 people within the United States. We track metrics such as average watch time, average percent completed, and engagement rate.

Next, our team
analyzes this data and delivers the data points, a retention line based on 1,000 views, and our proprietary TYC score with your results. Creators use this data to
determine the best version of their video to post, or see what areas of their video to potentially modify to improve retention prior to posting.

In what order should I test my videos?

It depends on which platform you are optimizing for. For YouTube long
form, we would recommend split testing captions and thumbnails as first priority.
Your words and images evoke pre-framed emotions that set the viewers expectation. A different caption or thumbnail is the difference between hundreds or hundreds of thousands of views.

For short-form videos or videos designed for discoverability, we recommend split
testing your Video Edits first and above all, optimizing for your first 30 seconds.
You retention line (Provided in Premium Plans) will be the most important metric
to pay attention to. We would recommend Caption as second priority, and
Thumbnail as third priority.
Split-testing is all about finding that perfect combination of video, caption and
thumbnail that will give you the best results.

How long does it take to get my test results?

TYC uses real people to determine audience retention and engagement.
Due to this, video results are completed between 24-72 hours. Like most things,
good things take time.

What determines the TYC score?

The TYC Score is a proprietary equation that calculates a predicted
“relevancy score.” It compiles your test’s percent completed, average watch time,

engagement rate, video length and other metrics against high-performing
averages across the industry.

What is the difference between a basic and premium test?

Basic tests will tell you which is better: Version A or Version B. Premium
tests will give you detailed analytics that will help you make informed decisions
on how to modify your video for better audience retention and engagement, or
have a deeper understanding of your video’s predicted performance over the
losing test.

Why do I not get a retention graph on the basic version of the test?

Our audiences are different for the cost of the tests. We strive to save money for creators and provide the most value. To do that the basic test is spread over a larger demographic of people, and the data in our testing isn't reliable data other than the "winner" and therefor we don't offer the retention graph on the basic test version.

If I run a basic test, but decide I want to capture more data, and get the retention graphs, and other data, do so I have to re-run the test?

Yes, these tests are puts in front of real humans, and real humans provide the watch time, and how long before they leave. The test and controls are different for basic and premium test version, so you're getting a second test with entirely different eyes on your content, and thus the additional cost.

I have more questions, how do I get more support?

Great, we love questions, feedback, ideas, and happy to just chat.  E-mail our support team at  support@testyourcontent.com and we'll get back to you within 24 hours.

FAQ

Welcome to our FAQ page! We’ve compiled a list of common questions to provide you with quick and convenient answers. If you don’t find the information you’re looking for, feel free to contact us for further assistance.

Why should I test my videos?

Our software sends your video to a randomly selected, opted-in, audience pool of 1,000 people within the United States. We track metrics such as the users average watch time of the video, the percentage of the video they watch, and how they interact with the video, or engage with it. Next, our algorithm analyzes this data and delivers the data points, a retention line based on a minimum of 1000 views, and our proprietary TYC score with your results.

Creators use this data to determine the best version of their video to post, or see what areas of their video to potentially modify to improve retention prior to posting.

How long do the test takes to run?

Our audience being real users, can’t be controlled by a timeline.  We continue to put your content in front of real people until we have enough people and enough data to provide a valuable score, and feedback.  Sometimes we our systems can get that done quickly, and results in as little as 24 hours.  Other times, tests can take up to 72 hours to get all the data required.  Please be patient!

How does testing work? How do you test the videos?

Our software sends your video to a randomly selected, opted-in, audience pool of 1,000 people within the United States. We track metrics such as average watch time, average percent completed, and engagement rate.

Next, our team analyzes this data and delivers the data points, a retention line based on 1,000 views, and our proprietary TYC score with your results. Creators use this data to
determine the best version of their video to post, or see what areas of their video to potentially modify to improve retention prior to posting.

In what order should I test my videos?

It depends on which platform you are optimizing for. For YouTube long form, we would recommend split testing captions and thumbnails as first priority. Your words and images evoke pre-framed emotions that set the viewers expectation. A different caption or thumbnail is the difference between hundreds or hundreds of thousands of views.

For short-form videos or videos designed for discoverability, we recommend split testing your Video Edits first and above all, optimizing for your first 30 seconds. You retention line (Provided in Premium Plans) will be the most important metric to pay attention to. We would recommend Caption as second priority, and Thumbnail as third priority.

Split-testing is all about finding that perfect combination of video, caption and thumbnail that will give you the best results.

How long does it take to get my test results?

TYC uses real people to determine audience retention and engagement. Due to this, video results are completed between 24-72 hours. Like most things, good things take time.

 
What determines the TYC score?

The TYC Score is a proprietary equation that calculates a predicted “relevancy score.” It compiles your test’s percent completed, average watch time, engagement rate, video length and other metrics against high-performing averages across the industry.

What is the difference between a basic and premium test?

Basic tests will tell you which is better: Version A or Version B. Premium tests will give you detailed analytics that will help you make informed decisions on how to modify your video for better audience retention and engagement, or have a deeper understanding of your video’s predicted performance over the losing test.

Why do I not get a retention graph on the basic version of the test?

Our audiences are different for the cost of the tests. We strive to save money for creators and provide the most value. To do that the basic test is spread over a larger demographic of people, and the data in our testing isn’t reliable data other than the “winner” and therefor we don’t offer the retention graph on the basic test version.

If I run a basic test, but decide I want to capture more data, and get the retention graphs, and other data, do so I have to re-run the test?
Yes, these tests are puts in front of real humans, and real humans provide the watch time, and how long before they leave. The test and controls are different for basic and premium test version, so you’re getting a second test with entirely different eyes on your content, and thus the additional cost.
I have more questions, how do I get more support?

Great, we love questions, feedback, ideas, and happy to just chat.  E-mail our support team at  support@testyourcontent.com and we’ll get back to you within 24 hours.